Association Management

Membership Marketing
To recruit new members, hold current members and bring back lost members

Marketshare is a full service association management company. We provide highly professional executive, administrative, and marketing services on a shared basis to our client trade and professional associations for low fixed monthly fees.

The Marketing Component
Our unique specialization is in forming and bringing to market new associations, coalitions and executive roundtables. We also build and revive struggling associations. We find new revenue sources, increase membership, introduce new products and services and direct the transition to long term staff stability and growth.

Our Services Include:

Meeting and Conference Planning and Management
To organize and conduct smooth running, profit generating, member-acclaimed conferences, seminars and forums.

Financial Management
To report to the volunteer leadership on every dollar received and expended, to report an current financial status, to assist in planning budgets and to assure continued financial strength.

Membership and Prospect Database Management
To assure timely and accurate invoicing of membership dues, prospect tracking and up-to-date membership files.

Public Relations
To enable the association to capitalize on publicity opportunities leading to new member inquiries and furtherance of the organizational mission.

Newsletter Publication
To assure quality, informative and cost-efficient newsletter editing, design, printing and distribution

Advocacy and Lobbying
To influence policy by communicating the association's point of view to key government agencies, regulatory bodies and legislatures.

To identify, cultivate and raise new program funding.

Internet Development and Marketing
To achieve high impact visibility, attract new members, facilitate conference registration and provide innovative new member benefits from state of the art web presence.

Consulting Services to Associations and Non-profits.
In addition to managing associations, Marketshare actively consults a wide diversity of outside associations and other non-profits. We develop marketing strategies, provide market research, plan and conduct board and management retreats, manage public relations projects, conduct membership marketing campaigns, design brochures, manage conferences and market trade shows.