New Venture Marketing

We think through strategic options, penetrate the market, build profitability and, when appropriate, sell the venture to the right multinational corporation.

Special Expertise in Advanced Technology Markets
We understand high technology. Our expertise includes work in biotech, data compression, software, telecommunications, energy, environmental and Internet markets, as well as service and low tech industries.

Cost and Cash Flow Sensitivity
We help focus the marketing investment to achieve new market revenue growth within cash flow constraints. For select companies we accept equity as partial payment for services to enable growth and success in the early stages.

Our Services Include:

Online Marketing
To harness the power of the Internet for marketing, advertising, and direct customer communication.

Product Feasibility Studies
To assure the proposed new product or service addresses the intended unmet need or want in a focused and effective manner and can be profitably brought to market.

Distribution Planning
To enable importers and entrepreneurs to profitably deliver their products to the customer.

Import Marketability Studies
To develop import-export strategies and analyze the potential marketability of the proposed import in the US market.

Public Relations
To publicize and promote the new product or service through the media.

Association Formation
To create new channels for product distribution and sales.

Salesmanship Training                                                                                                                 To build the selling and closing skills of both the executives and the sales force.

Web Strategy and Design
To achieve marketing, traffic, advertising revenue, linkage and communications objectives through quality planning, design and execution of your Internet strategy.

Marketshare is a full service association management company. We provide highly professional executive, administrative, and marketing services on a shared basis to our client trade and professional associations for low fixed monthly fees.